the great and powerful polls
An acquaintance who works for the Kerry campaign (who I met through a cousin in the Bush campaign) sent this look at several post-RNC polls, published by John Zogby, himself a master pollster.
What’s interesting is the first-person quality of it. It really changes the tenor of reading poll results to have them announced firsthand by the pollster himself, like Steve Forbes’s”My flat tax …” or Frank Purdue’s “My chickens. …”
Somehow, “owning” the results makes them both more fluid and more credible. Maybe just because of the rudimentary transparency. I wonder if some pollsters would never lift the curtain even as far as Zogby does because it might diminish the power and mystique.