This post by Julien Burns comes from Greenpeace’s Mobilisation Lab, a longtime participant in the TABridge network. The “MobLab” functions as a testing ground and “forward-looking space” to help Greenpeace’s global network and it allies understand and pilot “people-powered” campaigning, online and off.

“I am not saying ignore what’s working for large organizations,” writes ActionSprout CEO Drew Bernard, “they often provide great inspiration. But don’t mistake what they are doing as a path to success.” His email came in response to a call for help I sent out to a brain trust of progressive digital advocacy wonks. After watching countless small nonprofits struggle to establish digital presences, I was losing faith that organizations with at most a handful of communications staff working across all media could compete.