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Storytelling for advocacy is a challenge, especially in transparency work, where the characters are often lawyers—or laws—and not mythical heroes. As advocates who want to make a point to make a change, we need vivid imagery to deliver our message, especially because the changes we seek can be hard to explain.

We seek compelling stories the same way those heroes seek magic hammers and hidden temples. We’re on a quest for stories that can remake the world. But—spoiler alert—the quest often ends in disappointment.

During late 2016, I had the opportunity to talk with Greenpeace leaders and activists from six continents about the Mobilisation Lab, a remarkable and remarkably successful effort to spark change from within a long-standing activist institution.

An internal department created to build organizational strength in "people-powered" campaigning and digital skills, the MobLab has inspired me since its founding. Through a combination of storytelling, trust-building, design thinking and rigorous humility, the MobLab team and the Greenpeace leaders supporting them seemed to me to have created a better model for organizational change—especially for digital advocacy—than most of the other initiatives I've seen in my 20 years watching non-profits and big brands try to keep up with evolving tools and behaviors.

The Personal Democracy Forum conference has always been a celebration of technology’s role transforming politics and redefining democracy. But this year’s celebration included particularly strong notes of caution, like danah boyd’s talk on the unintended consequences of code, Mark Surman’s warning that internet freedom is shrinking and Mariana Ruiz Firmat’s reminder that equity within our organizations is a design imperative, not just a good hiring practice.

The chorus of realistic voices was my second favorite thing about PDF16. My favorite was our own cautionary panel, “Is the Civic Tech Story Broken?”, which I presented with panelists Sam Dorman, Elizabeth Eagen and Shaifali Puri.

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