Hertzberg crunches the numbers on the Obama-mercial and reveals some financial savvy…

… according to TVweek.com, the Obama campaign spent $775,000 for the half hour on NBC and $961,000 for the half hour on CBS. That makes a total for those two networks of $1,736,000.
Obama’s half hour was the equivalent of sixty thirty-second commercials. The average price of a thirty-second prime-time ad on NBC is $102,928. On CBS it’s $116,729. Therefore, to buy a half hour in thirty-second increments—the usual procedure, at which no one bats an eye—on both networks would cost…let’s see…$13,179,420.