Yearly Archives 2008

Hertzberg crunches the numbers on the Obama-mercial and reveals some financial savvy... ... according to TVweek.com, the Obama campaign spent $775,000 for the half hour on NBC and $961,000 for the half hour on CBS. That makes a total for those two networks of $1,736,000. Obama’s half hour was the equivalent of sixty thirty-second commercials. The average price of a thirty-second prime-time ad on NBC is $102,928. On CBS it’s $116,729. Therefore, to buy a half hour in thirty-second increments—the usual procedure, at which no one bats an eye—on both networks would cost…let’s see…$13,179,420.

You'd expect better than this from the BBC. In the penultimate paragraph of an article about the tragic death of the mother and brother of Jennifer Hudson: Hudson, 27, a singer-turned-actress who shot to fame on American Idol in 2005, won an Oscar for best supporting actress in the hit-film Dreamgirls in 2006 and starred in the film Sex and the City. Full article ...

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